Sensory analysis lab service on wheels
How do consumers evaluate your products? With the Sensobus service we go looking for the answer to this question by detecting consumer preferences close to point-of-sale. You may take this quite literally. As a fully-equipped sensory analysis lab on wheels, the Sensobus can travel to any consumer shopping destination to interview up to 300 potential customers per day.
Designed to find out how consumers evaluate products and shed light on their preferences, the Sensobus will bring you that one stop further to help translate these preferences into business opportunities.
INFORMING PRODUCT DEVELOPMENT
- Use the Sensobus to test taste preferences, pricing, packaging and communication concepts with your chosen target audience.
- Get a representative sample of consumers recruited on an intercept approach.
- Benchmark data results to industry specific insights gained from over 100.000 consumers.
- Make market-savvy decisions to accelerate the potential of your products within the food and beverages industry.
- Perform a full preference modelling by combining the sensobus with an expert panel.
Contact your local Puratos representative to check about the availability of a consumers sensory solution in your country.
